Digital Marketing Plan (Word DOC)

The marketing plan is a crucial tool for businesses to create a well-organized and professional marketing strategy. It enables you to identify and clarify the key marketing strategies, business objectives, and directions to enhance your business's success. Our marketing plan template offers a comprehensive guide to creating an effective marketing plan for your business.

The template includes the following sections:

Current position: Analyzing the current status of the business
Key issues: Identifying the critical issues that the business faces
Mission, vision, values, learning from past experience: Defining the mission, vision, and values of the business
External environmental analysis: Examining the external environment, including the market and competitors
Market overview: Providing an overview of the target market
Current target markets: Identifying the current target markets
Current audiences: Defining the current audiences and their needs
Customer touchpoints: Analyzing the ways the business interacts with its customers
Competition: Analyzing the competition and their strategies
Internal environmental analysis: Examining the internal environment, including resources and capabilities
Internal relationships: Defining the internal relationships and communication channels
SWOT analysis: Conducting a general SWOT analysis
Assumptions: Stating the assumptions made in the plan
Short-term, medium-term, and long-term objectives: Defining the business's objectives for each term
Resources: Identifying the resources required to implement the plan
Budget: Creating a budget for the marketing plan
Marketing mix: Defining the marketing mix, including product, price, promotion, and place
Campaign: Planning a marketing campaign
Display advertising: Identifying display advertising opportunities
Social media: Planning a social media strategy
Email marketing: Creating an email marketing plan.